← Back to cases Case 02 · Grupo Boticário · 2023 — 2024

Rebuilding the
ESG Donations Portal.

How we cut the donation cycle from 2–3 months to 1 week and enabled R$ 3M in product donations within 6 months.

Client
Grupo Boticário
Period
2023 — 2024
My role
Lead Designer
Impact
+R$ 3M donated
esg
Context

A legacy donations portal with friction at every touchpoint.

Grupo Boticário's ESG Donations Portal was the channel through which NGOs requested products from the distribution center. The legacy process took 2 to 3 months between request and delivery, a mismatch that hurt both operations and social impact.

I led an end-to-end redesign: research with NGOs and internal operators, Design Sprints with logistics, ESG, legal and engineering, rapid prototyping, usability testing, accessibility improvements, and continuous performance analysis.

Process

Discovery, alignment and continuous validation.

01
Research
Interviews with NGOs and operators; end-to-end journey mapping.
02
Sprints
Cross-functional Design Sprints aligning logistics, ESG and legal.
03
Prototypes
Responsive prototypes, usability and A/B testing with real audiences.
04
Metrics
Tracked via Maze, Clarity, GA and Looker for data-driven iteration.
Donation cycle
Before 2–3 months
→
After 1 week

"The donation cycle stopped being a quarterly bottleneck and became a weekly engine of social impact."

Results

What changed in operations and impact.

1wk
new donation cycle, down from 2–3 months.
R$3M
in product donations within 6 months of launch.
4×
conversion lift on the donation journey.
UX Strategy Design Sprint Research Accessibility A/B Testing ESG Figma Looker

ℹ️ Some metrics and images have been omitted for confidentiality. I have the full detailed case with complete data and visuals. Get in touch and I’ll be happy to present it.

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Risk & Compliance
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