I'm a product designer.
I work where design, technology and business strategy meet, setting direction, building teams and tying design decisions to results that show up in OKRs. 17 years building products that reached tens of millions of people and transformed entire operations.
Led the launch of WhatsApp Sales, product insourcing, UX governance and the ESG Donations Portal redesign. Influenced executive OKRs and helped enable a sustainability-linked bond tied to ESG goals.
Designed Risk & Compliance flows that automated 90% of checks, enabling faster FX operations for 35M customers.
Built Design System components in Sketch and Figma, ran lab-based usability tests, and facilitated workshops with product, engineering and business.
UX strategy for investor pitches, journey mapping that lifted digital adoption by 400%, and 85% reduction in usability issues.
IA and navigation design for large-scale enterprise digital products. Pioneered VR application research for digital projects.
Information architecture, heuristic analysis, and usability testing for clients including Itaú, American Express, and Pão de Açúcar. Accessibility testing with disabled users and ethnographic research in northern Brazil.
Redesigned candidate screening tool with intelligent filters based on automatic job description analysis. Part of Salesforce CRM Phase 1 implementation.
Built and architected 10+ corporate websites. Created three proprietary JS libraries. Early UX-first implementation before today's standards existed.
I have a degree in Systems Analysis and Development, and it changes how I design: I understand the technical cost of each decision before it turns into an engineering problem.
I have worked across fintech, telecom, healthcare and retail, always at scale. I designed conversational channels that reached 24 million people and contributed to ESG initiatives that trained thousands of women.
I have been working with AI applied to product since 2017, when systems that recognize emotion and human behavior were still niche research. Today I lead design teams, use data to back hard decisions and carry strategy all the way to execution.